Why companies should use social networking

Posted in Uncategorized on December 9, 2010 by mediaimpacts

Many people wonder why would companies bother to use a social networking site when through the years people have been using television commercials, radio broadcasts and other similar forms of advertisment. But this is the age of technology. We use our iPods to get rid of radio commercials, we use TiVo to fast forwards through commercials. We read our magazines online, so paper advertisments are out also. We opt for email, rather than snail mail and in either case if it’s an advertisment we hit “delete” or the trashcan. Over the past 10 years we’ve upgraded the way we live, so we should also update our advertising methods.

Nearly everyone these days are on Facebook, Myspace or Twitter. HAlf of those people have blogs. It only makes sense that when people are opting for internet based living, to create internet based advertising. The majority of people spend atleast an hour everyday online. During this time they will check their favorite websites – which consist of social networking sites like Facebook, Myspace and Twitter. If you advertise on these sites that is atleast once a day that your business’ advertisement will be viewed by consumers. The more time they spend online, the more they will view your advertisement which heightens the chance of someone buying your product. So why wouldn’t you advertise in this way?

Payvment

Posted in Uncategorized on December 9, 2010 by mediaimpacts

Before, when visiting fan pages on Facebook, you always had to go to their website to see what products they had available to sell, and of course you can’t buy anything from there Facebook page. 4 page tabs and a lot of frustration later, you’ve found the page you’re looking for and you can finally buy that awesome shirt or set of dishes, or whatever it may be. But, in this day and age of technology, you no longer have to go through all of the hassle and going from the Fanpage, to their official website, to their selling page, to their payment page, etc, etc. Just this year Facebook has created Payvment: E-commerce Solution.

Payvment is an app that you can download onto your store’s Facebook fanpage, and from there you can upload pictures of item s you have for sale. By using this app it eliminates the need for consumers to go through the frustration of trying to find your official website and buy something strictly off of your page. By using Payvment your customers can by things straight off of your Facebook page! By eliminating the middle man, you are more likely to have customers checking out what you have for sale, and they are more likely to consider buying when it’s already right in front of them.

Blogging

Posted in Uncategorized on November 25, 2010 by mediaimpacts

Blogging is a great marketing tool for businesses that used more  and more frequently. Most popular blogging websites include Blog.com, Blogspot.com, WordPress, Tumblr and Xanga. There are roughly over 400 million active english based individual blogs on all different blogging sites. Because of this number it makes sense that businesses would take advantage of this opportunity to broaden their media circle, paired with Facebook, Twitter and other media advances.

Blogging is commonly used by companies that are selling products, rather than ideas and services. Since blogs offer the option to upload photographs, the majority of companies take advantage of this by showing new products. For example, the official Playstation blog will feature pictures and screen shots of their latest games. By doing this, it will quickly entice the reader into wanting to know more about the game. Many clothing store blogs will feature their upcoming clothing lines and that too convinces the reader to keep coming back.

One of the many advantages of blogging, is that since a large percentage of people blog on a regular basis, it takes no more effort for them to view a business’ blog, than it does to view their own. Also, it does offer a more personal touch because consumers can comment and express their opinions. As a fellow blogger, I believe that businesses using blogs is a great idea because it’s something easily accessable to all, and it has the exact ingredients needed to create a perfect marketing experience.

Twitter

Posted in Uncategorized on October 13, 2010 by mediaimpacts

“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

As I’ve mentioned previously, most social networking sites were used mainly for home use, but now the business world is taking over. Twitter is a website based on a “Facebook Status” kind of thing. You get 140 characters to say whatver is on your mind and send it out to the world. This works great in the business world because all that needs done is just setting up an account and saying things such as “@MacysDeptStore Is currently hiring! Go to your local store and pick up an application form today to join the family!”  or “Iconic Halloween looks inspired by our favorite movies. See our step-by-step guide! http://bit.ly/a9iwPz” or even “Excited for our analyst meeting tonight beginning around 7:15 CST, follow via webcast: walmartstores.com/investors $WMT #WMTinvestors ^LL”. It’s an easy way to get out news quickly and to everyone. You can track your followers and they can comment back promoting the right kind of feedback. Businesses are definitely embracing this kind of advertising.

With Twitter it’s easy to access updates anywhere because “Tweets” can be found online by phone or desktop, or sent to your mobile phone. And because the posts are so short, it’s not necessary to keep it as formal as it usually would. The short conversational tone makes it more comfortable for people (customers!) to comment on your posts and give you their opinions which would hopefully inspire ideas within the company. And then maybe those ideas can be stated in 140 characters or less!

Facebook – within the company

Posted in Uncategorized on October 10, 2010 by mediaimpacts

As addressed in my previous post, nearly everyone uses Facebook for their personal life. It’s on our phones and it’s on our computers marked as a favorite place. Also, we’ve seen how Facebook is being used to communicate with clientele. But, is Facebook actually used within the company? Rick Hutley, Cisco IBSG, says yes it is and it’s bringing companies together like never before (http://www.cisco.com/web/about/ac79/docs/pov/Social_Networking_as_a_Business_Tool_0930FINAL.pdf). He believes that by embraces our instinctual communication skills that we as humans have we can form better relationships within the company, and creating a better work environment.

“Providing a forum such as a company-only Facebook- or YouTube-style social networking tool will encourage employees to reach out to one other. They might be networking about work-related interests, or about golf or knitting. Such activity, whether work-related or not, builds relationships—and it is our relationships that enable us to find appropriate people and work with them more effectively than if we did not know them at all.”

By having that option of a social networking type of website it is more readily to be checked than email, which in contrast to Facebook seems rather, might I say, dull. Employees will be more inclined to check their “Facebook page” because even if everything on there is work related and it is the same information as can be found through email and the Intranet, it is just simply more fun to check a Facebook page because it does have that “social networking” stamp on it. So, if by using Facebook it actually promotes your company’s inner relationships, and increases business revenue due to those relationships, isn’t it worth it to allow your employees that privledge?

Facebook – communicating with current (and future!) clientele

Posted in Uncategorized on October 10, 2010 by mediaimpacts

Facebook originated in 2004 through a Harvard University Sophomore student. It is a social networking site, similiar to Myspace where you can post pictures, have a “status” to alert everyone of what you’re thinking and communicate with friends through wall posts, messages and IM. Who would have guessed that Facebook would grow up to be used by nearly every individual in multiple countries! But now something new has happened: Businesses are using Facebook as a way to reach their current and potential clientele.

In May of 2010 Tamar Weinburg wrote an article about how using Facebook can affect your business (http://www.techipedia.com/2010/how-to-use-facebook-for-business-and-marketing/). This article is filled with tips for promoting your business using Facebook and steps on how to do that. One suggestion is to create a fan page rather than a group page. “They are outdated (from Facebook’s early days) and do not support Facebook Markup Language (FBML) or Facebook Apps, so they are not as interactive and thus do not make as strong of an impact.” By creating a fan page for your business on Facebook it offers the opportunity for the world to “like” your business, view and/or add comments, view and/or add photographs, create and/or comment on discussions and view your statuses. Likewise, your business is given the opportunity to view the profiles of anyone who “likes” your product, so you can determine who your main customer group is, giving you a tighter reign on your business and what your business needs to do to continue on strongly. Facebook can grant you all of these opportunities and more, just by simply creating a page and keeping it updated.

Skype

Posted in Uncategorized on September 20, 2010 by mediaimpacts

Skype is a internet based program that works with your webcam, allowing you to “call” another user on their webcam accessing immediate video and voice use. It also offers instant messaging which means you can type what you want to say instead of having to say it outloud. For an additional price you can make calls to landlines and cell phones. Since Skype came out in 2003 we’ve been using it to see and speak to our loved ones that are distant, and our friends when we just feel like speaking with them: even if they’re just down the street. But now, Skype has entered the Business world.

Moving Skype out of the living room and into the office has changed the business world radically. No longer will email, instant messaging or phone calls have to suffice. An estimated 37% of all Skype usage is business related so the upgrade for business made in May of 2010 greatly affected the business world. This upgrade features the option for a business owner to create personal accounts for employees,  voicemail options, allows people to call that company from their Skype address free of charge and have all calls directed from Skpe the same way landline and mobile phone calls would be directed as inbound calls.\

Rip Curl, a worldwide Surf, Skate and Snow business, did an interview with Skype regarding how they use that product. Rip Curl uses Skype right where they work – from an office, across the beaches, and from one cliff top to another. They also noted that they loved the video calls because it makes things more efficient while passing on ideas when you can actually SHOW the other person the sketches or designs of what you want to do. And that’s the whole point of Skype: being able to clearly and efficiently communicate with others.