“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

As I’ve mentioned previously, most social networking sites were used mainly for home use, but now the business world is taking over. Twitter is a website based on a “Facebook Status” kind of thing. You get 140 characters to say whatver is on your mind and send it out to the world. This works great in the business world because all that needs done is just setting up an account and saying things such as “@MacysDeptStore Is currently hiring! Go to your local store and pick up an application form today to join the family!”  or “Iconic Halloween looks inspired by our favorite movies. See our step-by-step guide!” or even “Excited for our analyst meeting tonight beginning around 7:15 CST, follow via webcast: $WMT #WMTinvestors ^LL”. It’s an easy way to get out news quickly and to everyone. You can track your followers and they can comment back promoting the right kind of feedback. Businesses are definitely embracing this kind of advertising.

With Twitter it’s easy to access updates anywhere because “Tweets” can be found online by phone or desktop, or sent to your mobile phone. And because the posts are so short, it’s not necessary to keep it as formal as it usually would. The short conversational tone makes it more comfortable for people (customers!) to comment on your posts and give you their opinions which would hopefully inspire ideas within the company. And then maybe those ideas can be stated in 140 characters or less!


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