Archive for October, 2010

Twitter

Posted in Uncategorized on October 13, 2010 by mediaimpacts

“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

As I’ve mentioned previously, most social networking sites were used mainly for home use, but now the business world is taking over. Twitter is a website based on a “Facebook Status” kind of thing. You get 140 characters to say whatver is on your mind and send it out to the world. This works great in the business world because all that needs done is just setting up an account and saying things such as “@MacysDeptStore Is currently hiring! Go to your local store and pick up an application form today to join the family!”  or “Iconic Halloween looks inspired by our favorite movies. See our step-by-step guide! http://bit.ly/a9iwPz” or even “Excited for our analyst meeting tonight beginning around 7:15 CST, follow via webcast: walmartstores.com/investors $WMT #WMTinvestors ^LL”. It’s an easy way to get out news quickly and to everyone. You can track your followers and they can comment back promoting the right kind of feedback. Businesses are definitely embracing this kind of advertising.

With Twitter it’s easy to access updates anywhere because “Tweets” can be found online by phone or desktop, or sent to your mobile phone. And because the posts are so short, it’s not necessary to keep it as formal as it usually would. The short conversational tone makes it more comfortable for people (customers!) to comment on your posts and give you their opinions which would hopefully inspire ideas within the company. And then maybe those ideas can be stated in 140 characters or less!

Advertisements

Facebook – within the company

Posted in Uncategorized on October 10, 2010 by mediaimpacts

As addressed in my previous post, nearly everyone uses Facebook for their personal life. It’s on our phones and it’s on our computers marked as a favorite place. Also, we’ve seen how Facebook is being used to communicate with clientele. But, is Facebook actually used within the company? Rick Hutley, Cisco IBSG, says yes it is and it’s bringing companies together like never before (http://www.cisco.com/web/about/ac79/docs/pov/Social_Networking_as_a_Business_Tool_0930FINAL.pdf). He believes that by embraces our instinctual communication skills that we as humans have we can form better relationships within the company, and creating a better work environment.

“Providing a forum such as a company-only Facebook- or YouTube-style social networking tool will encourage employees to reach out to one other. They might be networking about work-related interests, or about golf or knitting. Such activity, whether work-related or not, builds relationships—and it is our relationships that enable us to find appropriate people and work with them more effectively than if we did not know them at all.”

By having that option of a social networking type of website it is more readily to be checked than email, which in contrast to Facebook seems rather, might I say, dull. Employees will be more inclined to check their “Facebook page” because even if everything on there is work related and it is the same information as can be found through email and the Intranet, it is just simply more fun to check a Facebook page because it does have that “social networking” stamp on it. So, if by using Facebook it actually promotes your company’s inner relationships, and increases business revenue due to those relationships, isn’t it worth it to allow your employees that privledge?

Facebook – communicating with current (and future!) clientele

Posted in Uncategorized on October 10, 2010 by mediaimpacts

Facebook originated in 2004 through a Harvard University Sophomore student. It is a social networking site, similiar to Myspace where you can post pictures, have a “status” to alert everyone of what you’re thinking and communicate with friends through wall posts, messages and IM. Who would have guessed that Facebook would grow up to be used by nearly every individual in multiple countries! But now something new has happened: Businesses are using Facebook as a way to reach their current and potential clientele.

In May of 2010 Tamar Weinburg wrote an article about how using Facebook can affect your business (http://www.techipedia.com/2010/how-to-use-facebook-for-business-and-marketing/). This article is filled with tips for promoting your business using Facebook and steps on how to do that. One suggestion is to create a fan page rather than a group page. “They are outdated (from Facebook’s early days) and do not support Facebook Markup Language (FBML) or Facebook Apps, so they are not as interactive and thus do not make as strong of an impact.” By creating a fan page for your business on Facebook it offers the opportunity for the world to “like” your business, view and/or add comments, view and/or add photographs, create and/or comment on discussions and view your statuses. Likewise, your business is given the opportunity to view the profiles of anyone who “likes” your product, so you can determine who your main customer group is, giving you a tighter reign on your business and what your business needs to do to continue on strongly. Facebook can grant you all of these opportunities and more, just by simply creating a page and keeping it updated.