Archive for September, 2010

Skype

Posted in Uncategorized on September 20, 2010 by mediaimpacts

Skype is a internet based program that works with your webcam, allowing you to “call” another user on their webcam accessing immediate video and voice use. It also offers instant messaging which means you can type what you want to say instead of having to say it outloud. For an additional price you can make calls to landlines and cell phones. Since Skype came out in 2003 we’ve been using it to see and speak to our loved ones that are distant, and our friends when we just feel like speaking with them: even if they’re just down the street. But now, Skype has entered the Business world.

Moving Skype out of the living room and into the office has changed the business world radically. No longer will email, instant messaging or phone calls have to suffice. An estimated 37% of all Skype usage is business related so the upgrade for business made in May of 2010 greatly affected the business world. This upgrade features the option for a business owner to create personal accounts for employees,  voicemail options, allows people to call that company from their Skype address free of charge and have all calls directed from Skpe the same way landline and mobile phone calls would be directed as inbound calls.\

Rip Curl, a worldwide Surf, Skate and Snow business, did an interview with Skype regarding how they use that product. Rip Curl uses Skype right where they work – from an office, across the beaches, and from one cliff top to another. They also noted that they loved the video calls because it makes things more efficient while passing on ideas when you can actually SHOW the other person the sketches or designs of what you want to do. And that’s the whole point of Skype: being able to clearly and efficiently communicate with others.

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Youtube

Posted in Uncategorized on September 3, 2010 by mediaimpacts

“Youtube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005.” (Wikipedia) Who knew that the website that was previously famous for tweens singing Hannah Montana, and funny films of your grandma and her poodle, would now be used in local, national and international businesses?

By word of mouth you’ll hear all potential good or bad things about anything and anyone. The company I’m going to use for is example is Comcast Cable, Internet and Phone. The same way with all products, you’re going to hear the good, the bad and the ugly. By throwing today’s technologies into it you can also watch the good, the bad and the ugly. For example, on Youtube you can watch commercials for Comcast.

The Good: Comcast can reach out to the customers

But, by searching “Comcast” you will also find The Bad: Customer’s reach out to Comcast:

And… The Ugly.

While every product on the line will be offered all kinds of ups and downs, some websites allow more opportunity for ups, while some promote downs. On the Comcast website, it is all about how great Comcast is. On the website we’re discussing, Youtube, the majority is NOT promoting Comcast Cable, Internet and Phone. Yes, it does make things easy for the customer when they can go to a popular social site and view the newest funny commercials advertising the latest products. But, Youtube also gives the customer a chance to speak back to the company at hand and express their disapproval or gratitude with their services.